If you have a very short, direct message to get across in your ads, billboards are a great option. They are much more effective if you have built some name recognition through more intrusive media such as radio or web videos. It’s difficult to build your brand solely with passive media such as direct mail and print.

There are many factors to consider when choosing billboard space. The most important is obviously location. But you also want to look at what type of board you are getting. Many central Kentucky billboards are rotating digital panels. Let’s talk about your outdoor advertising strategy, and create a plan for maximum results!